CONTENTS CHAPTER 1 Examining Nietzsche’s Notion of the Eternal Recurrence Res. Asst. Aybüke AŞKAR CHAPTER 2 Factors Affecting Profitability in the Banking Sector Assoc. Prof. Dr. Arzu Alvan BOZDERELİ PhD. Candidate Zikrullah ZALAND CHAPTER 3 Violence Exposure of Women Physicians and Their Perspectives on Individual Armament Murat Bora GOKKAYA CHAPTER 4 Carrying Humankind to the Next Level: Cleaner Air For Sustainable Futures Assist. Prof. Leman GİRESUNLU, Ph.D CHAPTER 5 Celebrating Christmas, Through Selected Netflix Movies, During the 2022-2023 Season: The Mistletoe Versus the Social Media Assist. Prof. Leman GİRESUNLU, Ph.D CHAPTER 6 A Comparison of the Impact of International Marketing Mix Adaptation Strategies on the Export Performance of Domestic and Foreign Companies in the Jewelry Sector Ahmet KARACA CHAPTER 7 Strategic Management Process in Institutions; A Company Review Dr. Filiz MIZRAK CHAPTER 8 The Role and Importance of the Transportation Coordination Center (Ukome) in the Management of Urban Transportation Assistant Prof. Ahmet YAMAN CHAPTER 9 A Revıew on Academic Integrity and the Use of Artificial Intelligence in Education From 2012 to 2022 Assist. Prof. Ceren Çubukçu ÇERASİ, Ph.D Dr. Yavuz Selim BALCIOĞLU Recreation Needs of Syrian Asylum Seekers in Turkey and the Possibility of Meeting Those Needs Dr. Kayhan KAPLAN CHAPTER 11 Air Pollution Study For Izmir: A Time Series Approach Doç. Dr. Mesut BALIBEY CHAPTER 12 “Anatolian Sisters”: Warrıor, Manufacturer, and Sufi Women of Anatolia Assist. Prof. Cennet Ceren ÇAVUŞ, Ph.D. CHAPTER 13 Aircraft Rescue & Fire Fighting (Arff) Personnel Training Standards With the Scope of High Reach Extendable Turret (Hret) System Used in Aircraft Fire Assist. Prof. Dr. Kaan KOÇALİ CHAPTER 14 Advertising and Marketing Strategies of Domestic Airlines in Turkey Assist. Prof. Dr. Muhammed Talha NARCI CHAPTER 15 Market Planning Implementation Model Offer for Food And Beverage Businesses Dr. Şerif BALDIRAN CHAPTER 16 Cigarette Tax Hikes and Cross-Border Shopping Dr. Ali Umut Güler CHAPTER 17 Employee Relationship Management as A Practice Area of Public Relations Assist. Prof. Dr. Tuba KALÇIK ÜSTÜNDAĞ CHAPTER 18 Science of Eating: Gastrophysics Dr. Ceyhun UÇUK CHAPTER 19 Giving A Voice To Dark Experiences: Black Women Writers on Being A Black Woman Asst. Prof. Meltem UZUNOĞLU ERTEN On the Distribution of the E Sound(S) in Turkish: An Elemental and Constituent Structure Analysis DR. Semra BATURAY MERAL CHAPTER 21 Changing Consumption Behavior With Covid 19 and its Effects on Environmental Pollution Assoc. Prof. Göknur EGE CHAPTER 22 Digital Divide And Africa in the Upcoming Metaverse Era: A Study on the Examples of Chad And Djibouti Assoc. Prof. Göknur EGE Mourad Meraneh YOUSSOUF Djiro DARNADJI CHAPTER 23 The Fundamental Factors Guiding Globalization Assoc. Prof. Dr. Fatma Nur YORGANCILAR ATATOPRAK CHAPTER 24 The Effect of Business Analytics on Decision Making: The Role of Learning Organization and Organizational Reputation Dr. Günel AGHASOY Dr. Pınar KAZAZ CHAPTER 25 Linearization Problems in Managerial Sciences Prof. Münevver TURANLI, Ph.D. Kadir YILMAZ CHAPTER 26 Short-Term Impact of the Pandemic on European Stocks Dr. Emrah KELEŞ Understanding the Motivation of Generation Z Youth to Invest in Crypto Assets in Turkey: A Qualitative Research Dr. Pınar KAZAZ Dr. Günel AGHASOY CHAPTER 28 Systematic Structure Of Accommodation Tax Arş. Gör. Dr. Yeliz Neslihan AKIN BASA Legitimacy, Complexity and Motives for Political Action Ass. Prof. Dr. Ali Demir
